What Should Be In A Promo Video?
Seven years ago, when we started our Santana Tribute Band (Savor), we created a promotional video to show agents and entertainment directors what the band looked and sounded like. At that point, we hadn't played any gigs! So we shot the band -- live -- in a rehearsal studio. Later we cut in footage that various cable stations had given us from subsequent shows.
Of course, since then, there have been changes in band members; on the whole, I believe the band sounds better. And, after more than 100 gigs, we have more stage presence, as well.
So, fast-forward to 2010. We just finished a new video, and this one is a bit different from the first one, in the following respects:
1) It's shorter. Two-and-a-half minutes, as opposed to seven;
2) There are more songs (nine; the old one had six); they are:
- Black Magic Woman
- Oye Como Va
- Smooth
- Jingo
- She's Not There
- Savor
- Samba Pa Ti
- Guajira
- Europa
3) There are some "text panels" throughout; and, finally,
4) The band members are introduced.
I'd love some feedback on this. What do you think? Did we include everything we needed to, or is something missing?
Do you hear enough of each song to get the idea, or would longer clips be better?
Some of the video is a little "shaky;" is that a problem?
Please feel free to comment below, and let us know your thoughts!
Thanks.
Monday, September 6, 2010
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